It's all about content. Now I get it, or do I?

So after over a year of writing blogs and reviews, with the aim of increasing readership and followers I have found out it is not so easy. I have had plenty of discussions about SEOs, keywords, followers and traffic. I have also talked a lot about other blogs, restaurants I need to go to and my grammar. But what hasn't been spoken about much is my content. Or at least until today.

Content is the buzz word now. I write about burgers, I write about food. I also write about myself and put pictures of all the things I do (a little rhyme there). However, I think the content is lacking. I'm not writing about anything too interesting. The places I go to are not that new and reviews of most places I've been to have been out for ages already. Even now, I'm losing the focus of what this blog is about and this indecision shows itself in the lack of followers and readers I have.

So what do I do to create content that is engaging and that keeps people coming back? How do I become a source of authority? I am not too proud to say it but I need help. If I think about what keeps me engaged with other sites, it has to be news and information that is both relevant and useful to me. Alongside this, is the trusted source/authority that I look to; the websites I engage with have great knowledge on their subject matter and an opinion which I value too. Opinion pieces are becoming really important in creating good content and this may be the reason why my only followers are my friends. They must be the only people who value my opinion.

So where do I go from here? I think a clear goal and aim needs to be set for this website. Do I want to be a food reviewer or do I want to just write about anything I do and hope I increase my followers that way? When I see my friends they mostly go on about my food reviews, especially the burgers I eat and how often I have burgers too. Maybe this is the path this site should take, but then again, I feel that there are better sources of information for this and to be honest, my life is more than just Burgers.

I will continue writing about my life as that was the original aim, but I will work on making sure that the content is slightly more interesting and engaging.
Wish me luck.