I was asked about my cholesterol the other night after my cousin had viewed my site and my so called food diary. I like to think that i eat good food and last night at The World's End Market i definitely did.
The World’s End Market is located in the iconic building which formerly housed the World’s End pub, originally a tavern during the times of Charles II from which the area gained its name.
The concept is simple: offering only the very best “market fresh” produce for all day dining, supporting, wherever possible, local suppliers. Clients are encouraged to choose from the resplendent fish and meat selection, much of the produce coming from their sister restaurant’s own Butcher’s, Fishmonger’s and Grocery Shop.
The vibe as we walked in was very chilled, with both the waitress and barman being kind and chatty and offering us both what we wanted- a drink. Once seated we had a look at the menu and it is an eyeful. The selection for starters was focused on seafood with fish tartars and carpaccio the most eye catching for me. I went for the Sea Bass tartar which came with a poached egg and a lemon and herb dressing. This was tasty and i gobbled it after a few difficulties due to the bowel/plate it was served on.
The main courses were set up accordingly- you either go for meat or you go for seafood. I had been 'beefed' out last week so i chose Plaice and Laura went for a Fillet Steak. Both dishes came with fries and salad and a accompanying sauce. The Plaice came with a mint sauce, whilst the steak came with Bearnaise sauce. I would have to say that both were nice but not outstanding- i think this may have been down to our choices (Plaice, maybe not the best fish to choose and Rib Eye probably has more flavour than Fillet).
For desert we went for the Hazelnut and Caramel cheesecake and the Chocloate Fondant. Both were recommendations from the manger, who was very charming throughout the evening and they were nice. They were rich dishes and when i say WE, it is because we like to share and have severe FOMO (Fear Of Missing Out). Like the main courses and all three courses i had, i wouldn't say that they had the WOW factor.
The food here is good and concept works. The introduction of a bar and jazz club downstairs and a function room upstairs does make The World's End the place to go to on King's Road. Good food and good options means that return visits will be commonplace and London's good food map is growing.
One Liner: Probably the only place of note to go on Kings' Road and will become the go to destination.
Address: 495 King’s Road, London, SW10 0LR
Phone: 0207 352 2150